June 25, 2012 Leave a comment
Presentation and promotion are crucial to finalising a sale
OK. It’s a dog. The ceiling’s falling in, the garden’s overgrown, the walls are painted industrial-strength green, and it didn’t sell at auction.
There must be something we can do to sell this joint.
There are many things you can do, some costly, others taking just a bit of time and effort. And there are things to avoid doing.
All agents advise vendors to consider the colours in the house and, if they are planning a fresh coat, to pick something close to white.
But agents say not to go overboard, as one vendor did, painting the outside of the house entirely black and every bit of the inside including the floorboards white.
The moral of the story is, take advice.
Agents say there are three principles in selling any property, whether a shack or a mansion: presentation, promotion and price, The three Ps.
Basically, presentation is what you arrange, promotion is what the agent arranges and price is what should then be apparent and agreed on.
First National Real Estate Magnetic Island’s principal Ross Napier has a three-bedroom, three-bathroom beachfront shack at Horseshoe Bay for sale which comes complete with an all-terrain vehicle and a Jet Ski. At a mere $2 million-plus, but you do have to buy your own yacht.
An increasingly popular option, and one less damaging to the budget, is turning your house into a performance space or a lifestyle treat during inspections.
Source: Weekend Australian 09 Jun 2012